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The company's effort on behalf of the brand, must be translated in verified results.
To be sure the company is going in the right direction, we have developed a series of pointers that helps us to constantly have under control the brands progress, and if necessary refine the aim.
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Monitoring brand image:
Customer satisfaction , position understanding, perceptive alignment, consumer increase, consumer fidelity.
what is for?
1 - measures the direction of the communication
2 - measures the commercial performance
Brand financial valutation:
Base financial value, brand financial increment, detailed financial valutation
what is for?
1- verifies the advertising results
2 -add value to the company in case of funds, credits, acquisitions ...
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