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Perceptioning is a technology developed by the professionals at Sbalchiero & Partners to reinforce the brand perception through communication.
Perceptioning identifies which perception the brand should have, the base elements that conforms it, and then uses sinergically the different communication elements to reinforce this perception.
The perceptioning technology is teached at the Genova's University, and collect in a book "Brand Design" available in all the biggest libraries.
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