The consumer is confident about the brand.
- 70% of the consumers uses the brand as a guide in their buying decisions.
- 72% of the consumers is positive to pay 20% more to assure the acquisition of a brand.
- 25 % of the consumers asserts that the price has no importance when buying their favorite brand.
- 70% of consumers believes that brand is a quality guarantee.
- 50% of the consumers is confident about a new product that come out under the name of a know brand.
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