The company grows with the brand.

- The brand creates confidence in the consumers.

- The life value of the P&G consumer is of several thousand dollars. For the Coca-Cola is even more.
- An increase of 5% in brand fidelity can increase the consumer life value in 100%.

- An increase of 2% in brand fidelity in some fields decreases the expenses by 10%.

- The brand allows the rise the prices and margins.

- Brand creates a clear and measurable difference respect its competitors.

- 66% of the managers won't buy computers for their companies without Intel chips.

- The brand is valued three times as much as the unbranded competitors in the financial institution.