Passion for innovation, dedication to differentiation.

Passion for innovation, dedication to differentiation.

SB+P has a well-established international experience in identifying and developing new brand concepts, departing from the perceptions existing in the mind of the market and the consumers.

We propose a multidisciplinary approach that integrates strategy, design and marketing and aims to transfer fundamental skills to companies in order to permit them to successfully
 manage the creation and development of their brand.


The essence of our work is to help companies define what makes them unique.

We do this through Perceptioning®, a method that we have published and perfected on the international level
 that is currently successfully applied by companies, managers and universities.

We believe that the Brand is a strategic pillar
 that the company must learn to organically and coherently integrate with the product development and design,
 marketing and communication.