ActiveLook®
ActiveLook®, the techno ingredient of the sports glasses revolution.
ActiveLook® literally seems to embody what is stated in a famous book by Kotler and Pfoertsch, that ingredient-branding helps to make the invisible visible.
Lightweight, compact and based on Bluetooth® technology, the ActiveLook® module can easily be integrated into a pair of sports glasses to instantly display information and performance data from smartphone apps, GPS trackers and wearable or sports equipment sensors.
S&P, positioning design specialists, support the development of the strategy and the launch of the new ingredient brand on the international market.
ActiveLook® is the first compact and lightweight system to transform regular sports glasses into a perfect way to view performance data.
Download our guide to Positioning Design
Discover how positioning can help your business make a difference, through the Perceptioning® methodology. A guide that presents case studies and a summary of the fundamental principles to accelerate your business ideas and make them work.
Our positioning guide
Find out how positioning can help your business make a difference, through the methodology of Perceptioning®. A guide that features case study examples and a summary of the basics to accelerate your business ideas and make them work.