The book

The first manual explaining
how to build a brand
based on the perception
of the consumer

The first manual explaining how to build a brand based on the perception of the consumer

Brand Design

Building The Winning Brand Personality

First italian edition, 2002
First international edition, 2008
Second international edition, 2011

Branding pioneers

In 2002, we changed the rules of brand design. We published the first manual explaining the creation of a brand based on the consumer’s perception.

Innovators and researchers

We have applied our methods for over 15 years, working with businesses and participating in research projects with prestigious European universities.

An international perspective

We offer an advanced and global view of strategic marketing techniques, thanks to our experience as members of the marketing management boards of multinational corporations such as TCL, Motorola and Alcatel and with brands such as Elle, Miss Sixty, Mandarina Duck, etc.