Strategy design, User interface design, communication design, packaging design, event design
We estimate an annual growth rate of over 15% in the next few years and a value of over $ 37 billion by 2020.
Ninety percent of end customers state that their main motivation for buying wireless domestic products is their own and their family's security.
Wireless systems are the latest innovation to help people maintain a peace of mind by monitoring their home and keeping contact with family members through their smartphones. The goal is to protect the client’s home and the people in it, especially the children and the elderly. The strategy is the development of an essential ready-to- use and accessible toolkit. The consumer accesses the benefits offered by home wireless applications directly, thanks to the ease of installation and use.
The Communication concept
Young adults with an urban lifestyle who spend a lot of time away from home. A varied audience: interested in technology, price-conscious and inclined towards do-it-yourself solutions.
Keep an eye on your home from your smartphone.
Ready to use in 30 minutes.
Control, protection, freedom and accessibility.
Tone and Style
Direct, explanatory and capable.
User interface design
TCL Life video tutorial
Mobile world congress Booth design
Scarica la nostra guida al posizionamento
Scopri come il posizionamento può aiutare la tua impresa a fare la differenza, attraverso la metodologia del Perceptioning®. Una guida che presenta esempi di casi studio e una sintesi dei principi fondamentali per accelerare le tue idee di business e farle funzionare.