Askoll Eva
strategy, positioning, brand identity, communication, event design, design
Founded in 2015 by Askoll Group, in 2019 the company decides to present itself on the market with a range of products enhanced in performance and renewed in design. S&P participates in the role of consultant in the definition of the new positioning, identity and marketing strategy.
Strategic Analysis and Positioning
Since 2015 Askoll Group enters the electric mobility sector with Askoll Eva, quickly acquiring a prominent role on the international market.
In 2019, the company decides to launch on the market a range of products enhanced and renewed in design with the intervention of the famous Italdesign, synonymous with innovation and Made in Italy.
The operation calls for a strategic repositioning project.
S&P’s consultancy integrates research, market analysis and corporate workshops,
which focus on the basic values of the positioning.
The central themes of the new strategy are electricity, innovation and well-being, which are summarised in the key message ‘New Energy in the City’.
Askoll sees itself as the bearer of a new energy that contributes to a more pleasant, humane and sustainable city, through agile, accessible and low-consumption solutions.
From Positioning to Brand Identity
The defined positioning values (user-friendliness, agility, sustainability and accessibility) are to be represented through the photographic images, messages, tone and graphic style.
We provide the company with a manual of guidelines to enable the new identity to be applied to all marketing and communication tools.
Positioning and Brand Identity are declined for the 3 different product lines defined: Business-professional, Sharing and Consumer.
Brand Identity Development and Application Examples
Event Strategy & Design
ASKOLL EVA presents itself at Eicma international fair with its new products and strategy. The pavilion design, curated by S&P in collaboration with the company, offers an immersive experience of the brand’s new personality in 256 square metres.
The exhibition route has been structured by defining 3 different product lines: Business-professional, Sharing and Consumer, each with a clearly defined positioning and target.
Our positioning guide
Find out how positioning can help your business make a difference, through the methodology of Perceptioning®. A guide that features case study examples and a summary of the basics to accelerate your business ideas and make them work.
