Isoli Open Museum

75 years after its foundation, Isoli S.p.a., a historic company and leader in the production of breakdown vehicles, aerial platforms and equipment for special structures, tells its story through the Open Museum project.
A multimedia itinerary that guides the visitor through the spaces of the factory, recounting the company's journey, through the work carried out every day, from the foundation to the projects for the future.
An integrated project of video storytelling, Web App, YouTube channel and dedicated website.

The Isoli Open Museum project


In 1946, in an Italy in need of reconstruction, three brothers animated by entrepreneurial spirit set up the company that bears their name: Isoli. The company today is an international reality, still guided by the values that inspired the founders.

The Isoli Open Museum project was created to accompany visitors on a discovery of the company, through a multimedia itinerary that tells the story of the company, its territory and the people whose work has contributed to making it a great reality.

Open Museum is the first project created following the new corporate identity and positioning strategy.


Web App


The Web App designed for the Open Museum leads the visitor to discover the company, its history, places and people. The tour is guided and structured in chapters, each of which integrates different multimedia content, such as video interviews, video storytelling, text and audio.

Created to support the on-site visit, User Experience and User Interface are designed to make the App usable even remotely, via computer, tablet or smartphone.


User Experience and User Interface for Web Apps


Video Storytelling


The heart of the storytelling is a series of videos, presenting chapters on the company’s history, places and working methods.
The videos are available on the dedicated Youtube channel and on the website

The narration follows a corporate theatre project and opens with a video interview with the four key figures who lead the company.


Preview of the website


Digital Strategy


The video storytelling project is disseminated through the opening of a dedicated YouTube channel and a digital campaign on the main social channels, which within a month of its launch reaches more than 1,400 organic visits to the page and more than 38,000 users viewing the campaigns.


Our positioning guide

Find out how positioning can help your business make a difference, through the methodology of Perceptioning®. A guide that features case study examples and a summary of the basics to accelerate your business ideas and make them work.

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