PLUS 12 – Digital Advertising Campaign
digital marketing, video production
Viral videos have become a widespread social media phenomenon. They are funny and/or entertaining videos that can communicate an idea in an empathic, simple and direct way. The creative strategy describes the product in a five-episode miniseries aimed at a target of students and young professionals living in medium-large cities with a medium / medium-low personal income.
The videos engage the audience in three stages:
Capture the attention of the audience with funny and odd situations occurring with the use of a traditional portable PC.
The new Alcatel PLUS 12 tablet fits into the story as a real, immediate and positive solution.
Presenting the product as the smartest and most innovative alternative to a portable PC.
The communication concept
The viral character of the miniseries is based on a principle of exchange with the audience: the viewer’s attention is compensated with a moment of entertainment and diversion.