PLUS 12 – Digital Advertising Campaign
digital marketing, video production
Strategy
Viral videos have become a widespread social media phenomenon. They are funny and/or entertaining videos that can communicate an idea in an empathic, simple and direct way. The creative strategy describes the product in a five-episode miniseries aimed at a target of students and young professionals living in medium-large cities with a medium / medium-low personal income.
The videos engage the audience in three stages:
To capture
Capture the attention of the audience with funny and odd situations occurring with the use of a traditional portable PC.
To focus
The new Alcatel PLUS 12 tablet fits into the story as a real, immediate and positive solution.
To persuade
Presenting the product as the smartest and most innovative alternative to a portable PC.
The communication concept
The viral character of the miniseries is based on a principle of exchange with the audience: the viewer’s attention is compensated with a moment of entertainment and diversion.
Storyboarding
Social Media
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