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The first product that any
company sells is the
positioning of its brandWhy should the customer choose your products over those of your competitors?
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Positioning
SpecialistsThe essence of our work is to help companies define what makes them unique.
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We will give you the tools
to guide
your positioningDevelop your positioning by following effective guidelines and procedures.
The brand is a perception in the consumer’s mind
Perceptioning® is the first method of brand development that focuses on the most important point of view – the consumer’s perception.
Constructing a brand is constructing a perception – nothing more, nothing less.”
Martin Lindstrom
We will measure the perception of your brand compared to your competitors’ brands
in order to understand your brand’s perception by the consumer. We will then find the best possible positioning for your brand’s perception.
Marketing is not a battle between products, it is a battle of perceptions.”
Al Ries e Jack Trout
Inventors of the concept of ‘Positioning‘
Transforming strategic positioning into perception
We will help you identify what makes your brand unique and transform it into a strong and discerning perception.
Positioning does not work on the product but on the mind of the consumer.”
Al Ries e Jack Trout
Inventors of the concept of ‘Positioning‘
Making the perception tangible
We will give you the tools to use each contact with the consumer – from the product to advertising – as an opportunity to reinforce your brand’s perception.
A strong brand identity is created through cohesiveness. The brand’s every expression – from the product to marketing communication – should promote the same perception.”
Marco Bassani
Helping you manage your brand from within the company
We will help you create an internal structure that perceives, protects and reinforces the brand with each decision… and evaluates its progress over time.
The aim is to make sure that every employee within the organization understands what is most fundamental to the brand that must be represented to the consumer, so that they can plan their strategies accordingly.”
Kevin Keller