The perceptioning system

 

The brand is a perception in the consumer’s mind

Perceptioning is the first method of brand development focusing on the most important point of view: that of the consumer’s perception.

perceptioning

“Constructing a brand is constructing a perception – nothing more, nothing less”

Martin Lindstrom
 
 

We will measure the perception of your brand compared to your competitors’

In order to understand your brand’s perception by the consumer, and to find the best possibile position for your brand’s perception.

“Marketing is not a battle between products, it is a battle of perceptions”

Al Ries e Jack Trout
Inventors of the concept of positioning
 
 

Transforming strategic positioning into perception

We will help you identify that which makes you unique and transform it into a strong and discerning perception.

“Positioning does not work on the product, but on the mind of the consumer”

Al Ries e Jack Trout
Inventors of the concept of positioning
 
 

Making the perception tangible

We will give you the tools for using every contact with the consumer – from the product to advertising – for reinforcing the brand’s perception.

“A strong brand identity is created through coherence, as the brand’s every expression – from the product to marketing communication – offers the same perception”

Marco Bassani
 
 

Helping you manage your brand internally

We will assist your in creating an internal structure that knows, protects and reinforces the brand with each decision, and evaluates its progress in time.

“The objective is to ensure that the company’s every employee would understand the brand fundamentals that they must represent to the consumer through their actions, and would be able to adapt their behaviour accordingly”

Kevin Keller
 
 

The brand is a perception in the consumer’s mind

Perceptioning is the first method of brand development focusing on the most important point of view: that of the consumer’s perception.

perceptioning

“Constructing a brand is constructing a perception – nothing more, nothing less”

Martin Lindstrom
 
 

We will measure the perception of your brand compared to your competitors’

In order to understand your brand’s perception by the consumer, and to find the best possibile position for your brand’s perception.

“Marketing is not a battle between products, it is a battle of perceptions”

Al Ries e Jack Trout
Inventors of the concept of positioning
 
 

Transforming strategic positioning into perception

We will help you identify that which makes you unique and transform it into a strong and discerning perception.

“Positioning does not work on the product, but on the mind of the consumer”

Al Ries e Jack Trout
Inventors of the concept of positioning
 
 

Making the perception tangible

We will give you the tools for using every contact with the consumer – from the product to advertising – for reinforcing the brand’s perception.

“A strong brand identity is created through coherence, as the brand’s every expression – from the product to marketing communication – offers the same perception”

Marco Bassani
 
 

Helping you manage your brand internally

We will assist your in creating an internal structure that knows, protects and reinforces the brand with each decision, and evaluates its progress in time.

“The objective is to ensure that the company’s every employee would understand the brand fundamentals that they must represent to the consumer through their actions, and would be able to adapt their behaviour accordingly”

Kevin Keller
 

SB&P has extensive international experience in the field of developing new brand concepts based on market and consumer perception. Their multidisciplinary approach integrates strategy, psychology, design and marketing and offers companies a chance to acquire precious skills in order to manage their brand’s creation and development.

  • In-depth brand perception research
  • Brand perception strategy and positioning
  • Guidelines for brand perception development
  • Integrated brand perception design from product identity to marketing

 

There is no truth, there's only perception

Gustave Flaubert
P.IVA 02929480248